Greener Living

A Canadian Businessman Spent $1 Million to Offset His Carbon Footprint

After calculating his lifetime carbon emissions, Craig Cohon drained his pension to offset them, and began a 2,600-mile trek to raise awareness.

Craig Cohon walking in Scotland.

Courtesy of Walk it Back
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Craig Cohon has had an unusual career. The 59-year-old Canadian helped bring Coca-Cola to Russia in the early 1990s and co-owned Cirque du Soleil in the country. He once managed an opera singer and has worked for the World Economic Forum.

Those decades of globetrotting took their toll on the planet. When Cohon decided to calculate his lifetime carbon footprint, factoring in everything from his adult travels to his childhood diet, he pegged it at 8,147 metric tons of carbon dioxide equivalent — 28 times the global average.