Technology
Twitter Is Making Companies Pay for Check Marks to Advertise
- The move is designed to “elevate the quality of content”
- Advertisers must pay for blue or gold verification check mark
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Companies that wish to advertise on Twitter Inc. are now required to pay for verification or reach a minimum monthly spend on ads, the social media platform told advertisers this week.
As of Friday, advertising will only be available to verified accounts, including individuals who pay $8 per month for Twitter Blue and “Verified Organizations” that pay $1,000 for a gold or gray check mark, the company wrote in an email seen by Bloomberg.