Ford’s Farley Says Tesla Pricing Could Start an EV Price War
Jim Farley
Photographer: Emily Elconin/BloombergThis article is for subscribers only.
Ford Motor Co. Chief Executive Officer Jim Farley said rival Tesla Inc. could start a price war and turn certain electric vehicle models into commodities after it cut prices for the second time in a month this past week.
Tesla’s moves to bolster growth are “completely rational and should surprise no one,” Farley said at a charity event in Detroit. “Price wars are breaking out everywhere. Who’s going to blink for growth?”