T-Mobile Woos Customers With Free Phones, Shorter Contracts
- Verizon, AT&T have moved to 3-year, no-payment phone contracts
- Lengthy contracts tied to perks make switching a hassle
A T-Mobile store in New York.
Photographer: Yuki Iwamura/BloombergThis article is for subscribers only.
T-Mobile US Inc. is offering to buy mobile subscribers out of their three-year contracts with rival carriers, tossing in a new phone and promising a shorter commitment in an effort to lure new customers.
The US’s second-largest wireless company says it will pay off the phone contracts for people willing to switch their service. As part of the limited time promotion, T-Mobile will also provide them with new phones on a 24-month, no-payment plan.