Snap Invests in Large-Scale Augmented Reality With ‘Mirror’ Tool
- People will be able to try on clothes virtually at stores
- Company also expanding partnership with Live Nation concerts
This article is for subscribers only.
Snap Inc., after some trouble in its advertising business, is focusing on an area it sees major growth potential: augmented reality.
Snap, which recently launched a way for business customers to use AR to sell items, is introducing a full-length “Mirror” product that will allow retailers’ customers to virtually try on clothes in their stores, the company said. Users will be able to preview how clothes look on their bodies via the screen, before deciding what to either try on in a dressing room or buy online if a store doesn’t have their size.