Lego Marks Untapped US Regions for Growth With $1 Billion Plant
- Lego’s COO says US growth rates will require more production
- World’s largest toymaker now builds first facility in the US
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Lego A/S is targeting areas of the US where sales have been slow and expects a new $1 billion factory in Virginia, its first in the country, will help it win market share.
There are still large parts of the US where the maker of the colorful building blocks hasn’t yet reached the popularity it enjoys in Europe, its home market, according to Chief Operating Officer Carsten Rasmussen.