Music

ABBA Holograms Play to Their Millionth Customer

The Swedish bank says its Voyage avatars are “the future,” and we’re already living it

Life-size digital avatars of the Swedish band ABBA perform their 1977 song Hole In Your Soul at London’s ABBA Arena in 2022.
Photographer: Johan Persson/ABBA Voyage

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By THE PRESS ASSOCIATION (Max McLean, PA)

April 17, 2023 at 8:01 PM UTC

Abba star Bjorn Ulvaeus said he "could never have dreamt" the group's Voyage show would reach so many people in under a year as he met the one millionth customer.

Competition winner Josie Felix was treated to a surprise meet and greet with Ulvaeus on Monday as the show - which sees digital versions of Abba's members performing with a 10-piece live band - hit the million mark in just 11 months.