Company Plans to Ditch Human Workers in Favor of ChatGPT-Style AI
- China’s Blue Focus wants AI to both design and write copy
- Industries from media to technology scrambling to assess AI
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Move over Don Draper: at least one agency thinks AI can devise better ads than humans ever could.
Bluefocus Intelligent Communications Group Co. plans to replace its external copywriters and graphic designers with ChatGPT-like generative AI models, according to an internal staff memo seen by Bloomberg News. The $3 billion company, one of China’s best-known media and public relations outfits, has reached out to Alibaba Group Holding Ltd. and Baidu Inc. to explore licensing their technology, local media including Yicai reported earlier.