Consumer

Walmart Offloads Bonobos Unit in $235 Million Fashion Flop

  • Retailer purchased the business for $310 million in 2017
  • WHP, Express will acquire menswear brand for $75 million
Photographer: Victor J. Blue/Bloomberg
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Walmart Inc. agreed to sell its Bonobos menswear line to WHP Global and Express Inc. for $75 million — $235 million less than what the retail giant paid for the business in 2017.

WHP, owner of such brands as Anne Klein and Joseph Abboud, will pay $50 million for the Bonobos brand, according to a statementBloomberg Terminal Thursday. Express, which is partly ownedBloomberg Terminal by WHP, will acquire the Bonobos operating assets and related liabilities for $25 million.