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HBO Max Now Goes By Max as It Dives Deeper Into Reality TV
- Renamed streaming service adds a deep catalog of reality TV
- New name, shows like ‘Naked and Afraid,’ could expand audience
Sorce: Warner Bros. Discovery Inc.
Warner Bros. Discovery Inc. is renaming its streaming service Max, dropping HBO from the brand and bolstering its programming lineup in a bid to attract more subscribers.
The company unveiled the name at a press event in Burbank, California, Wednesday, where Chief Executive Officer David Zaslav and his team announced details including a new Harry Potter series and fresh features from DC Comics. Prices will range from $16 to $20 a month without advertising and $10 a month with ads, mostly in line with the current service.