Movie Theater Advertiser National CineMedia Files Bankruptcy
- The firm runs pre-show ads in Regal, AMC movie theaters
- The advertiser’s struggles began with pandemic lockdowns
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National CineMedia filed for bankruptcy, the latest casualty of declining audiences at movie theaters that saw its business further imperiled when Cineworld Group Plc sought court protection last year.
The Centennial, Colorado-based advertiser filed its petition in the Southern District of Texas on April 11, court papers show. It listed estimated assets of $500 million to $1 billion and liabilities of between $1 billion and $10 billion.