ESG & Investing
Etihad Must Stop Running Two Ads in the UK Due to Greenwash Rule
A UK regulator says there’s no technology that allows the Abu Dhabi-based airline to claim it has a viable approach to “sustainable aviation.”
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Etihad Airways can no longer run two recent advertisements in the UK after a regulator found their environmental claims were “exaggerated.”
The ads, promoted on Facebook in October last year, suggest the Abu Dhabi-based airline is “taking a louder, bolder approach to sustainable aviation,” but failed to back up the claim, the Advertising Standards Authority found in a ruling published on Wednesday.