World’s Most Expensive Car License Plate Sells for $15 Million in Dubai

Government auctions bring in millions for charities and bragging rights to winners.

Emirates Auction LLC selling plate number P 7.

Source: Emirates Auction LLC

A wealthy bidder has splashed out a world-record 55 million dirhams ($15 million) for a rare car license plate in Dubai, smashing a bar set in the United Arab Emirates more than a decade ago.

Emirates Auction LLC sold plate number P 7 — which, at first glance, looks like the number 7 alone, with the P off to the side — on Saturday during a charity auction, according to the company. Proceeds will go to Dubai ruler Sheikh Mohammed bin Rashid’s global food aid initiative, the 1 Billion Meals Endowment.