Fanatics Buys Italian Sports Merchandiser, Adds Serie A Clubs

  • Deal includes Epi’s licenses with AC Milan and other teams
  • Company will retain all of Italian firm’s 150-plus employees
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Fanatics Inc. is buying Italian sports merchandising firm Epi and adding deals with several Serie A football clubs as it expands abroad.

Epi, which is closely held by management and Quadrivio Group’s Industry 4.0 private equity fund, generated more than $50 million in sales in 2022, according to a person familiar with the matter who asked not to be named because the information is private. Financial terms of the agreement weren’t disclosed.