Amazon Signs Pact to to Promote Indian State Content
An employee walks at Amazon.com Inc.'s office campus in Hyderabad, India.
Photographer: Dhiraj Singh/BloombergThis article is for subscribers only.
Amazon.com Inc. is partnering with India’s federal government to stream movies and TV shows from state-run studios as well as provide internships to students from government film institutes in a key market for the US e-commerce giant.
India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the company said in a statement, adding that the move “strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services.” Amazon’s India unit will also introduce a special feature to promote books and journals from the ministry’s publication arm.