Walmart Aims for More Curation, Less Clutter in New Online Look
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Walmart Inc. has been pouring investment into its e-commerce operation for years in an effort to catch up with Amazon.com Inc. Now it’s trying to boost its appeal with a new online look.
A revamp of Walmart’s website and app, unveiled Monday, seeks to highlight a selection of goods and cut down on clutter. The goal is to entice shoppers with items they weren’t necessarily looking for instead of offering a utilitarian framework for consumers who already know what they want.