Mukesh Ambani’s JioCinema Gets Record Views as Coveted Cricket League Begins
- JioCinema gets 1.47 billion video views on IPL opening weekend
- Viacom18 won IPL’s digital rights for $2.7 billion last year
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JioCinema, the streaming service owned by Mukesh Ambani’s conglomerate, drew more than 1.47 billion video views during the opening weekend of the Indian Premier League — the wildly popular cricket tournament whose digital rights were secured by Asia’s richest man for $2.7 billion last year.
This was the “highest-ever opening weekend” for the annual cricket event, JioCinema said in a statement on Monday, adding that the number of video viewers exceeded last year’s IPL, as well as the ICC T20 World Cup in 2022. The JioCinema app, which is streaming this year’s matches for free, recorded more than 50 million new downloads.