Microsoft Tries Putting Advertising in Bing Chat Search Engine

Microsoft Corp. is selling advertising in responses given by its Bing chat search engine, highlighting a potential revenue model for an artificial intelligence tool the company says has attracted 100 million average daily users.

“We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners,” Yusuf Mehdi, Microsoft chief marketing officer, said Wednesday in a blog post. “These conversations are early days but we’re hearing positive feedback as we look for opportunities to maximize these new experiences for the entire ecosystem.”