Google Expands Visibility Into Who’s Behind Its Ads
Company’s new transparency center launches amid increasing pressure from regulators over advertising
An entrance to Google’s headquarters campus in Mountain View, California, U.S.
Photographer: David Paul Morris/BloombergAlphabet Inc.’s Google is launching a tool to make its advertising service more transparent, following rivals like Meta Platforms Inc. and Twitter Inc. that years ago released public, searchable archives of the ads that run on their digital platforms.
“Transparency breeds trust with people and with our partners, and helps keep us accountable for the work we do,” Dan Taylor, Google’s vice president of global ads, said in a press briefing ahead of the announcement. “One thing we’ve heard loud and clear from users is that they want to know more about who is showing them the ads that they are seeing online.”