Fashion
Adidas, Beyoncé End Partnership Amid Slow Sales, WSJ Reports
- Canceled deal comes as Adidas struggles with end of Yeezy line
- Debut of Beyonce products coincided with the pandemic
Source: Adidas AG
Adidas AG and pop star Beyoncé have reportedly ended their partnership following disappointing sales, just as the German sportswear maker struggles with the fallout of the collapse of its Yeezy shoe alliance.
The unprofitable partnership is set to end later this year after another round of merchandise from the Ivy Park line hits market, the Wall Street Journal reported, citing people familiar with the matter.