Boston Marathon Signs Decade-Long Sponsorship Deal With BofA
- Company takes over from current sponsor John Hancock next year
- Bank will get more than 100 race bibs through the agreement
This article is for subscribers only.
Bank of America Corp. entered a decade-long deal to become the presenting sponsor of the Boston Marathon, one of the world’s oldest annual racing events.
Starting in 2024, the race will be referred to as “The Boston Marathon presented by Bank of America,” the Boston Athletic Association announced Monday. This year’s event — the 127th — will still be sponsored by Boston-based John Hancock, which has backed it for almost four decades.