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Pakistan Logistics Startup Raises Funds in Bet on E-Commerce

Pakistani startup Trax.
Pakistani startup Trax.Source: Trax
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Pakistani delivery startup Trax raised funding in an early seed round, seeking to benefit from growth in the South Asian country’s nascent e-commerce market.

The company raised $3.7 million in a round led by US-based Amaana Capital and Tricap Investments of the United Arab Emirates. PNO Ventures also participated in the round. Trax, founded in 2017, is one of the pioneering logistics players in Pakistan’s e-commerce sector and got its start when venture funding was almost non-existent in the country.