EU Takes Its Greenwashing Fight to T-Shirts, Milk and Airline Travel
- Bloc seeks to curb misleading green claims on everyday goods
- Companies to face possibility of fines, products off market
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The European Union is cracking down on greenwashing everywhere from the supermarket to the skies.
The European Commission, the bloc’s executive arm, proposed rules to tackle misleading environmental claims on everyday goods ranging from a carton of milk to T-shirts and airline travel. Companies will need to back up with science any labeling such as “climate neutral” or “biodegradable.”