Google Is Rolling Out More AI Features for Customers on the Cloud

  • Internet-search giant is wooing AI startups to its services
  • Generative AI tools are also coming to Gmail, Google Meet

Google said it had signed up a flurry of AI startups as customers for its cloud service.

Photographer: Pau Barrena/AFP/Getty Images
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Google announced a raft of new artificial intelligence-powered features for customers of its cloud-computing business, as the technology giant jostles for dominance in the burgeoning field with rivals such as Microsoft Corp. and startup OpenAI.

As Silicon Valley buzzes about so-called generative AI — software that can create images, text and video based on user prompts — Google Cloud offered a glimpse of what it’s doing to keep up in the race. In a demonstration, the company showed how cloud customers will be able to use its AI tools to create presentations and sales-training documents, take notes during meetings and draft emails to colleagues. The company also made some of its underlying AI models available to developers so they can build their own applications using Google’s technology.