Consumer
Retailer Glossier Revamps Management in Bid to Reignite Growth
- Company expects $275 million in retail sales for 2023
- Brand seeks to bounce back from job cuts, management overhaul
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Glossier, the Gen Z-focused beauty brand trying to rebound from a tumultuous period, has revamped its executive ranks and is moving further beyond its direct-to-consumer roots.
The New York-based company is making several pushes to strengthen its business: announcing product launches every four to six weeks, expanding its physical brick-and-mortar footprint to 600 Sephora stores and positioning itself for a global expansion.