Apple Gets Its Mojo Back After a Shaky Start to 2023

  • Concerns over iPhone supply, demand have receded this year
  • Goldman turns bullish after nearly six years on sidelines
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After a shaky start to the year, Apple Inc.’s stock has once again reclaimed the mantle of the go-to investment in Big Tech, even winning support from Goldman Sachs Group Inc. after years in which the brokerage refrained from recommending the shares.

The Cupertino, California-based giant has risen about 15% in 2023 and is on course for the biggest quarterly gain in more than a year. The stock is outperforming fellow mega-cap technology companies like Microsoft Corp., Alphabet Inc. and Amazon.com Inc.