Warner Bros. Discovery Inc. will add thousands of titles to its flagship streaming service HBO Max — pulling from its library of unscripted lifestyle shows — without raising the price.
The company plans to charge $10 a month for the advertising-supported tier of the new service, which is expected to be named Max, and either $15 or $16 a month for the ad-free version, according to people familiar with the company’s plans. Those are the current prices for HBO Max.