Apollo Sees Private Credit ‘Best Entry Point’ on Low Liquidity

WATCH: Apollo CEO Marc Rowan says he expects equities to bear most of the pain in the current distress cycle.
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Apollo Global Management Inc. expects growth in private credit to outstrip its other businesses with the combination of high interest rates and low liquidity driving demand.

“For us, this is the single best entry point for credit because there’s been a drying up of liquidity,” Marc Rowan, chief executive officer and co-founder of Apollo, said in an interview with Bloomberg TV on Thursday. The New York-based alternative asset manager is focusing mainly on “investment grade” private lending, which makes up the bulk of its $400 billion of its credit under management, he said.