Adidas Could Sell Yeezy Gear and Donate Profits After Ye’s Anti-Semitic Tweets
- Shoemaker could recoup some of its costs through sale
- New CEO Gulden rules out burning, rebranding the products
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Adidas AG’s new Chief Executive Officer Bjorn Gulden is mulling the idea of selling Yeezy products and donating the profit to charity, as he tries to offset some of the huge financial hit from the collapse of the alliance with rapper Ye.
The last of the Yeezy products, some of which only recently arrived at Adidas warehouses, have a retail value of €1.2 billion ($1.3 billion), showing the immense success of the partnership.