Toblerone Is Barred From Using the Iconic Swiss Mountain on Its Logo

The image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars because the brand’s US owner is moving some production outside of Switzerland.

Swiss newspaper Aargauer Zeitung reported that Mondelez International Inc., which produces the triangular treat, is changing the design of the mountain depicted on the cardboard wrapper so as not to violate the Swissness Act.