Transportation
Ford Creates New Unit to Develop Semi-Autonomous Driving Tech
- Automaker hires 550 workers from former self-driving unit Argo
- Latitude AI will focus on features such as hand-free driving
An Argo AI modified Ford Fusion autonomous vehicle in Pittsburgh, Pennsylvania, in 2018.
Photographer: Justin Merriman/BloombergThis article is for subscribers only.
Ford Motor Co. is forming a new unit to focus on semi-autonomous features and is hiring about one-quarter of the workers from its former self-driving affiliate Argo AI.
The wholly owned subsidiary, known as Latitude AI, will be based in Pittsburgh, Argo’s former home, according to a statement Thursday. The new unit will focus on “developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles,” Ford said.