Sports
Powerade Signs Ja Morant to Multiyear Deal to Be Its New Face
The Memphis Grizzlies point guard is the focus of a major brand overhaul for Coca-Cola’s sports drink.
Ja Morant signed a multiyear deal with Powerade.
Source: BodyArmorPowerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a comprehensive overhaul under new management.
As part of the arrangement, Morant will appear in television commercials, billboards, store displays and events for Powerade’s relaunch, set to debut this month ahead of the NCAA’s March Madness basketball tournament. Executives say it will be the biggest marketing blitz in the brand’s 36-year history. Financial terms weren’t disclosed.