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Cloud Kitchen Operator to Run 150 Wendy’s Restaurants in India

  • Rebel Foods deepens partnership with American fast food chain
  • Companies betting on diners flocking back to traditional spots
An employee holds a Wendy’s food order at a Rebel Foods Ltd. cloud kitchen in Noida, India, in 2021. 
An employee holds a Wendy’s food order at a Rebel Foods Ltd. cloud kitchen in Noida, India, in 2021. Photographer: Anindito Mukherjee/Bloomberg
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Wendy’s Co. has struck a deal with cloud kitchen operator Rebel Foods Pvt to scale the fast food chain’s physical presence in India to 150 locations, betting on diners returning to public eateries as the pandemic ebbs.

Mumbai-based Rebel will become a master franchisee of the burger brand about two years after the companies signed a cloud kitchen deliveries-only deal. With the latest signing, the startup will help grow the chain through its digital expertise in delivery and automation, the companies said on Tuesday.