Hyperdrive
Tesla Owners Stay Loyal Through Elon Musk’s Many Controversies
The electric-vehicle brand retained US customers who returned to market for a new car last year.
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Elon Musk may have turned off some consumers last year, but Tesla Inc. was no worse for wear in an annual analysis of car brands’ US customer retention.
S&P Global Mobility recognized the maker of the Model 3 sedan and Model Y sport utility vehicle on Monday both for overall brand loyalty and most improved loyalty in 2022. Tesla also was a repeat winner of awards for the top conquest percentage and highest loyalty among owners of vehicles with hybrid or electric powertrains.