Brand ID
Nokia Redesigns Logo Because People Think it Still Makes Mobile Phones
- CEO Lundmark targets growth in networks, enterprise businesses
- Nokia still a phone brand ‘in most people’s minds’: Lundmark
The new NOKIA logo on the headquarter building in Espoo, Finland.
Source: Nokia
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Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones — a business it left almost a decade ago.
The brand revamp, announced on Sunday, comes alongside a set of new strategic pillars intended to enable faster growth as the world increasingly adopts fifth-generation mobile technologies.