WPP CEO Says AI Already ‘Fundamental’ to Advertising Giant

Artificial intelligence has already become “fundamental” to WPP Plc, the world’s largest advertising group by revenue, its CEO said, as image generators and chatbots fuel surging interest in the technology.

“Clearly it’s a great use in our media business, where we can use it to find relevant audiences and measure the impact of our work,” Mark Read said by phone on Thursday. “We’re using it a lot creatively in our production processes to accelerate how we produce work and reduce the cost of doing that. So it’s pretty fundamental.”