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Amazon’s Cloud Unit Partners With Startup Hugging Face as AI Deals Heat Up

Amazon Web Services will offer the startup’s products to its customers and run its next large language tool

The logo for Amazon Web Services Inc.

The logo for Amazon Web Services Inc.

Photographer: Gabby Jones/Bloomberg Inc.’s cloud unit is expanding a partnership with artificial intelligence startup Hugging Face Inc., which is developing a ChatGPT rival, the latest move as the biggest technology firms line up allies in an attention-getting market for generative AI systems.

Amazon Web Services will make Hugging Face’s products, which include a language generation tool that competes with the technology behind OpenAI’s ChatGPT, available to cloud customers who want to use these tools as the building blocks of their own applications. Hugging Face will build the next version of that language model, called BLOOM, on AWS, said Swami Sivasubramanian, vice president of database, analytics and machine learning at Amazon’s cloud unit.