Meta Asks Users to Pay for Verification Following Twitter Move
- Facebook and Instagram to offer blue checks for $11.99 a month
- Similar service from Twitter has been slow to take off
Meta will offer the subscriptions this week for users in Australia and New Zealand.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Meta Platforms Inc. is the latest social networking company to ask users to pay for account verification, joining attempts from competitors including Twitter Inc. to diversify away from ad revenue.
The new Meta Verified service for Facebook and Instagram will allow users to join celebrities and other public figures in having a blue check that confirms their identity, starting from $11.99 per month, the company said in a statement.