Meta Launches Subscription Service for Facebook and Instagram

  • New program, called Meta Verified, costs $11.99 per month
  • Features include verification badge and increased user reach
Photographer: Tiffany Hagler-Geard/Bloomberg
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Facebook parent company Meta Platforms Inc. is launching a subscription service called Meta Verified that will include a handful of additional perks and features, including account verification badges for those who pay.

The new subscription will cost $11.99 per month — $14.99 if purchased through the iOS app — and is primarily targeted toward content creators. In addition to a verification badge, the subscription includes “proactive account protection, access to account support, and increased visibility and reach,” a Meta spokesperson said in an email.