Snapchat Is Adding More Users, Topping 750 Million a Month
- CEO Spiegel has made it a priority to gain and keep new users
- Company buffeted by declines in digital advertising business
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Snap Inc.’s social-media app is adding users at a faster clip, reaching more than 750 million per month, Chief Executive Officer Evan Spiegel said.
That’s 25% more than the 600 million monthly users that Snapchat, known for its disappearing photo messages, was attracting 10 months ago. For the year through April 2022, the monthly count rose 20%, the company said.