Musk Forced Algorithm Change to Help Boost His Tweets, Platformer Says

Elon Musk had Twitter Inc. engineers working late on Sunday to alter his social network’s algorithm and prioritize his tweets, resulting in a glut of them in users’ feeds on Monday, according to a report by Platformer.

The billionaire Twitter owner was said to be unhappy with the number of views of his Super Bowl tweet. As a result of his request, Twitter excluded Musk’s tweets from filters designed to improve the quality of users’ timelines, Platformer said, and artificially boosted them by a factor of 1,000. Users across Twitter complained about seeing an abundance of the owner’s missives on the day following the Super Bowl.