Moët Hennessy Buys Château Minuty In Big Bet on Luxury Rosé

In winter, I often dream of sipping pale pink rosé in a Provence café while watching sleek yachts bob in a sun-spackled blue sea. I’m not alone on this. And LVMH Moet Hennessy Louis Vuitton SE knows it.

Moët Hennessy, the luxury conglomerate’s wine and spirits division, is announcing its third investment in pink and Provence, a majority share of iconic, family-owned Château Minuty, the rosé leader on the Riviera and in Europe. The company declined to make public the majority percentage and price.