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BuzzFeed Debuts AI Quizzes in Its First Use of the New Technology

  • Scotts Miracle-Gro sponsors a quiz for Valentine’s Day
  • BuzzFeed CEO says AI will become ‘part of our core business’


Photographer: Nicholas Kamm/AFP/Getty Images

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BuzzFeed Inc. debuted a new line of quizzes that use artificial intelligence to respond to readers, the media company’s first attempt to make money from the new technology. 

On Tuesday, BuzzFeed published quizzes, a format that the company is perhaps best known for, that respond using AI. One, related to Valentine’s Day, is sponsored by the yard-care giant Scotts Miracle-Gro Co. and suggests which type of plant would make an ideal romantic partner. Others let readers write a romantic comedy or a breakup message using AI.