Single-Letter License Plate Sells for $3.2 Million in Hong Kong

  • Bid is second-highest ever, after $3.3 million for ‘W’ in 2021
  • License plate auction run by Hong Kong Transport Department

A personalized license plate sold for HK$25.5 million ($3.2 million) at an auction in Hong Kong on Sunday, the second-highest bid on record for a city where eye-catching and sometimes bewildering car plates are a common sight.

Sunday’s bid was for a license plate with the letter “R” and came at a Lunar New Year auction organized by the Hong Kong Transport Department. It was just short of a record HK$26 million bid for the letter “W” in 2021, according to rankings published by the Secretary for Transport Lam Sai-hung.