Big Tech
Amazon Is Taking Half of Each Sale From Its Merchants
Fees the company collects from third-party sellers have risen for six years in a row, squeezing their margins.
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Grappling with slowing sales growth and rising costs, Amazon.com Inc. is squeezing more money from the nearly 2 million small businesses that sell products on its sprawling online marketplace.
For the first time, Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse, which sampled seller transactions going back to 2016.