City Of London
Women-Led Startups Pitch for Bigger Slice of Scarce Funding
In Canary Wharf, underrepresented founders court leading investors as funding globally dries up.
There’s a funding drought for startups run by women.
Photographer: Jose Sarmento Matos/BloombergThis article is for subscribers only.
Adaora Oramah has been looking forward to this moment for years, as she adjusts her blazer and prepares to pitch in front of international investors.
The 26-year-old has already secured around $700,000 for her startup Amaka Studio, a digital media venture that seeks to connect women globally through Pan-African stories. She is now looking to raise $1.6 million to help creators make money through the platform, including in local currencies, and to accelerate advertising capabilities.