Babylist Opening First Store to Fill Retail Void
Natalie Gordon has built a nearly $300 million business around baby registries, and now she wants to save expecting parents from the ‘devastated panic’ of baby stores.
Babylist has dabbled with physical spaces, including this pop-up experience in Los Angeles. It’s now planning to open an 18,000-square-foot store.
Photographer: Matt Winkelmeyer/Getty Images North AmericaBabylist has developed a roughly $300 million business by making the lives of soon-to-be parents easier with online gift registries and product recommendations.
Now the brand is expanding into the physical world with an 18,000-square-foot flagship that Chief Executive Officer Natalie Gordon is betting will put it on the path to becoming a major retail presence. The space, slated to open in Beverly Hills, California, this summer, will be focused on letting shoppers test products.