Deals
Kellogg Opts to Keep Plant-Based Business Amid Category ‘Shakeout’
- CEO says migration to faux-meat products is less than expected
- MorningStar frozen products performing better than Incogmeato
Kellogg’s MorningStar veggie burgers.
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
Kellogg Co. will hold on to its MorningStar veggie burgers after all.
About seven months after the packaged-food giant said it was exploring a possible sale of its plant-based division, Kellogg said Thursday that it would hold onto it as the category’s performance erodes — potentially reducing the business’s value and appeal.