Consumer Giants Like Unilever Sacrifice Sales by Scrapping Product Lines
- Nestle and Danone are also ditching less profitable items
- Groups to focus on top-selling options, smoothing supply chain
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Consumer giants such as Unilever and Nestle are walking away from less profitable product lines to make their supply chains more efficient overall, even if it means taking a hit to sales.
Companies in the sector typically stock thousands of variations of sizes and flavors of different products. Narrowing that range can simplify operations. The groups are trying to spend less as they struggle to pass on higher input costs to consumers.