Microsoft Unveils Bing Search Engine Using OpenAI Technology
- Software giant aims to gain on Google with chat-based search
- Generative AI has sparked a wave of new products across tech
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Microsoft Corp. showed off plans to use new tools from startup OpenAI to improve its little-used internet search and browsing services, seeking to gain ground against market leader Google by being first to offer conversational responses powered by artificial intelligence.
The company unveiled a new version of its Bing search engine and Edge browser that incorporate technology from OpenAI, maker of the viral chatbot ChatGPT, a revamp designed to make it easier for users to create content and find answers on the web.